#TravelTheAds

AGENCY: ANOMALY LA  /  CLIENT: EXPEDIA  /  ROLE: CONCEPT AND ART DIRECTION

As each commercial aired during the Super Bowl, we live-tweeted a travel experience inspired by that ad and gave each one a beautiful postcard for the trip. All people had to do was Quote RT for a chance to win the experience.

AWARDS: BEST OF TWEETS BRANDS BOWL LVI /  WINNER - TWITTER PRESENCE ANNUAL SHORTY AWARDS / GOLD HONOR ANNUAL SHORTY AWARDS - TRAVEL & TOURISM  / SILVER HONOR ANNUAL SHORTY AWARDS - BRAND AWARENESS CAMPAIGN  / BRONZE HONOR ANNUAL SHORTY AWARDS - INTEGRATED CAMPAIGN / AUDIENCE HONOR ANNUAL SHORTY AWARDS - TWITTER PRESENCE / BEST USE OF TWITTER GLOBAL SOCIAL MEDIA ONLINE

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/// STUDY CASE

DURING THE GAME

INTERACTION WITH OTHER BRANDS

ILLUSTRATIONS