#TravelTheAds
AGENCY: ANOMALY LA / CLIENT: EXPEDIA / ROLE: CONCEPT AND ART DIRECTION
As each commercial aired during the Super Bowl, we live-tweeted a travel experience inspired by that ad and gave each one a beautiful postcard for the trip. All people had to do was Quote RT for a chance to win the experience.
AWARDS: BEST OF TWEETS BRANDS BOWL LVI / WINNER - TWITTER PRESENCE ANNUAL SHORTY AWARDS / GOLD HONOR ANNUAL SHORTY AWARDS - TRAVEL & TOURISM / SILVER HONOR ANNUAL SHORTY AWARDS - BRAND AWARENESS CAMPAIGN / BRONZE HONOR ANNUAL SHORTY AWARDS - INTEGRATED CAMPAIGN / AUDIENCE HONOR Honor ANNUAL SHORTY AWARDS - TWITTER PRESENCE / BEST USE OF TWITTER GLOBAL SOCIAL MEDIA ONLINE
/// TEASER
/// FIRST QUARTER BREAK
DURING THE GAME
/// STUDY CASE
INTERACTION WITH OTHER BRANDS
ILLUSTRATIONS