Offside
Museum

AGENCY: AKQA  /  CLIENT: GOOGLE  /  ROLE: CONCEPT AND ART DIRECTION

From 1921 to 1979, many women were legally banned from playing football in several countries across the world. Women still played football in secret and in great numbers, but the ban meant that women’s football was never recorded adequately throughout this era. And this part of history remained untold.

So, in partnership with the Football Museum, we created an empty museum inviting people to fill it with their memorabilia from that time.

A global crowd-sourcing effort gathered photos, memorabilia, and first-hand accounts of these pioneering heroes generating 6 permanent online exhibitions on Google Arts & Culture, visited by more than 1 billion people in 78 countries. But most importantly, it allowed us to fill this gap in women’s football history.

AWARDS: GRAND CLIO - CLIO SPORTS DIRECT / SILVER CLIO SPORT - SOCIAL GOOD / SHORTLIST CANNES LION - DIRECT / SHORTLIST CANNES LION - GLASS / SHORTLIST CANNES LION - ENTERTAINMENT LIONS FOR SPORTS / WOOD PENCIL D&AD - INTEGRATED DIGITAL / SILVER BRAZILIAN CREATIVE CLUB - INTEGRATED CASES / NOMINEE WEBBY AWARDS - BEST CAUSE RELATED CAMPAIGN 

/// FILM :60