Klaus
Solidaritoys

AGENCY: AKQA  /  CLIENT: NETFLIX  /  ROLE: CONCEPT AND ART DIRECTION

Every time an animated movie is launched, it comes with a lot of merchandising toys that aim to be a Christmas hit. But when Netflix was launching the heartful animation "Klaus" which brings a different Christmas perspective we created a different kind of toy. Instead of just promoting the movie, we made our audience promote the real Christmas spirit. So we also launched a collection of toys for children, but to assemble for other children. 

AWARDS: SHORTLIST CANNES LIONS - MEDIA