Lacta.
Losing is for a few.
AGENCY: Wieden+Kennedy / CLIENT: Mondelez / ROLE: CONCEPT AND ART DIRECTION
Lacta, the biggest chocolate brand in Brazil, made a promotion that raffled R$ 100 per hour and R$ 10.000 per day. The promotion lasted two months and had 1500 winners.
Translator note: "Promoção Lacta Minha Vida no Azul" means "Promotion Lacta My Life in The Blue". In Brazilian Portuguese, to be in the blue means you don't have any debts and everything is fine with your finances.
Please click on the "CC" button for English subtitles
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Bonfire.
AGENCY: Crispin Porter + Bogusky Brazil / CLIENT: YOKI / ROLE: CONCEPT AND ART DIRECTION
To celebrate Brazil's traditional June Festival, we created an animated short film highlighting the story of two of its main characters: Bonfire and Hug.
AWARDS: BRONZE NEW YORK FESTIVAL - FILM TECHNIQUE
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Ford.
Stunt Driver.
AGENCY: JWT Brazil / CLIENT: Ford Motors / ROLE: CONCEPT AND ART DIRECTION
To introduce the new Ford Ka Connectivity Special Edition, we're demonstrating how it can assist individuals in one of the most perilous tasks they can undertake.
AWARDS: BRONZE BRAZILIAN CREATIVE CLUB - FILM VISUAL EFFECTS / SHORTLIST BRAZILIAN CREATIVE CLUB - FILM ART DIRECTION / SHORTLIST BRAZILIAN CREATIVE CLUB - FILM DIRECTION / SHORTLIST BRAZILIAN CREATIVE CLUB - FILM EDITING
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A Sminoff Already Mixed.
AGENCY: Crispin Porter + Bogusky Brazil / CLIENT: Diageo / ROLE: CONCEPT AND ART DIRECTION
The new Smirnoff X1 is already mixed and ready for your pre-party. So instead of wasting time preparing drinks, you can spend that time mixing with your friends.
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Eat First.
Ask Later
AGENCY: Wieden+Kennedy / CLIENT: Mondelez / ROLE: CONCEPT AND ART DIRECTION
Innovative format, flavor intensity and creaminess are characteristics that differentiate Bubbly, Lacta's chocolate with aerated balls, from other chocolate bars in the market. With that in mind, we created this “Eat First. Ask Later” campaign. We gave life to a chocolate bar with a strong personality. In these spots, Bubbly always has an answer in hand to any question using a sarcastic and amusing tone.
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BIS. Taste.
AGENCY: Wieden+Kennedy / CLIENT: Mondelez / ROLE: CONCEPT AND ART DIRECTION
BIS is the most consumed chocolate brand in Brazil. This campaign launched the new tagline "Experimente o poder" – "Taste the power"– giving consumers the power to prank their friends using bis as a tool.
Please click on the "CC" button for English subtitles.
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A Coffee with Soul.
AGENCY: Crispin Porter + Bugusky Brazil / CLIENT: Cafe Orfeu / ROLE: CONCEPT AND ART DIRECTION
Café Orfeus is proud to be produced by family farmers. So when people drink it, they’re not just enjoying a delicious coffee—they’re also supporting and living the stories of these farming families.
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Just Google it
AGENCY: AKQA / CLIENT: Google / ROLE: CONCEPT AND ART DIRECTION
When the pandemic started, we all had to leave our comfort zone. Being stuck at home, without anyone's help, was the little push that our self-taught side needed.
And, to show that you were not necessarily alone in this, Google created the campaign “Dá Seus Google”, making reference to the famous Brazilian expression “Dá Seus Pulos”, which means "find your way" or "figure out something".
Please click on the "CC" button for English subtitles
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Search Local
AGENCY: AKQA / CLIENT: Google / ROLE: CONCEPT AND ART DIRECTION
In 2019, we've created a campaign for Google that leveraged viral videos and memes - alongside some produced by us for the campaign in the same vein - to show how their Search Local product worked.
The "Kids" spot was 4th most effective spot in the world in 2019, according to Kantar in its Creative Effectiveness Awards.
The campaign was also a finalist for Brazil's YouTube Creative Works awards which recognize works that bridge the gap between effectiveness and creativity.
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