Eat First,
Ask Later.

AGENCY: WIEDEN + KENNEDY  /  CLIENT: MONDELEZ  /  ROLE: CONCEPT AND ART DIRECTION

Innovative format, flavor intensity and creaminess are characteristics that differentiate Bubbly, Lacta's chocolate with aerated balls, from other chocolate bars in the market. With that in mind, we created this “Eat First, Ask Later” campaign. We gave life to a chocolate bar with a strong personality. In these spots, Bubbly always has an answer in hand to any question using a sarcastic and amusing tone.