Running for the Beer Ads

AGENCY: DDB  /  CLIENT: Miller Lite  /  ROLE: CONCEPT AND ART DIRECTION

More to come, but essentially, when Miller tells us they couldn't afford to run a commercial during
the Super Bowl, we suggest they run a thousand.

Molson Coors brand Miler Lite is foregoing a Super Bowl commercial this year in favor of a
"Running of the Beer Ads" program that enlists 1000 football fans to serve as the brand's official advertisement.

/// TV Spot