HOKA
Fun by Nature

AGENCY: ANOMALY LA  /  CLIENT: HOKA  /  ROLE: CONCEPT AND ART DIRECTION

To launch waterproof hiking boots, we went all the way to Croatia with the concept: fun by nature. Because with a pair of boots like the new Anacapa, any outdoor activity needs to be canceled because of the rain, quite the opposite: it's a chance for you just to have fun on a hike. Directed by Autumn de Wilde and choreographed by Ryan Heffington.

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