Comeback
Calendar
AGENCY: JWT BRAZIL / CLIENT: FORD TRUCKS / ROLE: CONCEPT AND ART DIRECTION
Every year Ford Motor Company launches a Truck calendar for truckers, shipping company owners, and machine shops. But this time, we wanted our calendar to help truckers and their families feel a little bit closer during the time they couldn’t be together. We launched the Comeback Calendar, a calendar connected with the truck via GPS that tells when it is coming back home.
AWARDS: BRONZE WAVE FESTIVAL - DESIGN